taking regional storytelling nationwide…

You can take the girl out of regional Australia... but chances are she'll come home decades later with a fire in her belly, a pen in her hand and a longing to share our sunburnt stories. That’s me, Steph, a born and bred Armidillian who moved back after almost 20 years working in the Australian media, communications and content sector including roles with Fairfax Digital, Mahlab and my own print publication FOUND Regional. Today, I'm the Regional Partnerships Lead for Urban List Regions and founder of digital media platform REGGIE. 

More about Urban List Regions…
Urban List is expanding its cultural influence beyond the cities – Regions is their commitment to platforming local stories, experiences, and businesses with the same energy Urban List brings to the capitals. As Regional Partnerships Lead, I’m on a mission to shift narratives, grow audiences, and build value for the communities we partner with. 

More about REGGIE…
FOUND Regional magazine’s original website served as the testing ground for REGGIE, a digital media platform I launched in November 2024 for the ever-curious, ever-adventurous, ever-growing audience eager to rub shoulders with regional NSW. Short for ‘regional', REGGIE is your bezzie mate, the one who knows where to eat, drink, stay and play from the mountains to the sea. 

More about FOUND Regional…
In 2022 I launched FOUND Regional magazine, a 100-page, quarterly print publication that grew a readership of 80,000 in its three-year lifespan and told stories of the many wondrous things happening in regional NSW. From people to businesses, events to community causes, the mag’s pages celebrated, uplifted and did good. In year one, it was shortlisted for Publication of the Year at the Mumbrella Publish Awards 2023 and the issue four cover story I wrote was shortlisted for Single Article of the Year.

More about me… 
I grew up in the kind of cul-de-sac that was bloody perfect for BMX riding. My walkman was my most prized possession, along with my hypercolour t-shirt... yep, I was a child of the 80s. Fast forward to my late teens, when I obsessively memorised HSC essays to get the magical UAI number needed to study journalism at Newcastle University. Turns out it probably wasn't worth the angst (or the permanent ink stain on my left hand), but it led me to the doors of Fairfax Digital, Mahlab and Urban List. So you know, #worthit.